Essentials of Marketing
A case of health care services in HCMC
di Nguyen Ke Tuong (Autore)
Cat.: Marketing Sanitario
Lingua: Inglese
Sinossi
Rapid population growth has made Vietnamese health care become overloaded. Many people are absorbed at work and neither do take care of their health nor do have a proper health care programme. To enhance business performance of a start-up that brings health services to people, this book has been written to construct a comprehensive marketing framework fundamental to different perspectives and experiences.
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