
Problems and Cases in Healthcare Marketing
di John Gourville (Autore), John Quelch (Autore), V Kasturi Rangan (Autore)
Cat.: Marketing Sanitario
Lingua: Inglese
Descrizione
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.